Can Burger King Make A Comeback?
In September 2022, Burger King owner Restaurant Brands International announced the chain’s $400 million Reclaim the Flame plan. Now the No. 3 burger chain behind
#McDonald’s and
#Wendy’s, Burger King is pouring $150 million into advertising and digital investments to “Fuel the Flame” and $250 million toward a “Royal Reset” involving restaurant
#technology, equipment and
#remodels, and relocations.
In connection with the big revamp, the company also hired two former
#Domino’s executives: Tom Curtis, Burger King U.S. president, and
#Patrick Doyle, executive chair of RBI. Wendy’s snatched the No. 2 spot from the chain in 2021 after years of declining sales due to complex menu items, outdated
#restaurants and slow operations. BKI profits fell about 20% from 2019 through 2022. It remains to be seen if the overhaul will be enough to put the mother of the
#Whopper back into the burger supremacy race.
#burgerking #cnbc #news #breakingnews #race #burgers Can Burger King Make A Comeback?
In September 2022, Burger King owner Restaurant Brands International announced the chain’s $400 million Reclaim the Flame plan. Now the No. 3 burger chain behind #McDonald’s and #Wendy’s, Burger King is pouring $150 million into advertising and digital investments to “Fuel the Flame” and $250 million toward a “Royal Reset” involving restaurant #technology, equipment and #remodels, and relocations.
In connection with the big revamp, the company also hired two former #Domino’s executives: Tom Curtis, Burger King U.S. president, and #Patrick Doyle, executive chair of RBI. Wendy’s snatched the No. 2 spot from the chain in 2021 after years of declining sales due to complex menu items, outdated #restaurants and slow operations. BKI profits fell about 20% from 2019 through 2022. It remains to be seen if the overhaul will be enough to put the mother of the #Whopper back into the burger supremacy race.
#burgerking #cnbc #news #breakingnews #race #burgers
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